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  • 04/18/2018 11:55 PM | Anonymous

    Keri Riccardi, co-owner of the Video Marketing Group is this month's member spotlight. Below, Keri shares her thoughts on networking, offers valuable career advice and gives us a peek at her interests when she's not working! 

    If you have your own news to share (our community is over 2,000 strong and growing!) and would like to be featured in an upcoming profile, complete this short survey and ensure that your membership is in good standing. 


    Mary E. Adams
    Executive Director, BCPWN

    Member Spotlight: Keri Riccardi, Co-Owner of the Video Marketing Group

    What's your "elevator pitch"? Tell us about your business.
    I love helping others express their passion, purpose, and mission. Through video content produced in my studio or on-location, corporations, small businesses, and non-profits have the power to convey their message through meaningful and deliberate video clips for their websites and social media, which engages their viewers/potential clients 24/7.

    What's your favorite networking tip?
    Leave your business cards in your office because networking is not a card game that involves dealing out your cards. It’s all about getting to know others and cultivating relationships with them.

    What is some of the best career advice you've been given?
    Seek opportunities to collaborate with non-profit organizations that strive to help, educate, and empower others.

    What are the words you work by (or what is your motto when it comes to the way you approach your career)?
    It’s all up to me! I am the one who is solely responsible for my decisions, words, actions, thoughts, and beliefs. No one ever is to blame.

    What are your hobbies and interests outside of your job?
    I love snowboarding, acting, writing, fashion, yoga, running, and promoting others (restaurants, businesses, people, charities, events.)

    Where do you find the most inspiration?
    I’m always invigorated by someone’s commitment to improving or enriching the lives of those in need. I’m also inspired by those who are open to growth and change.

    Click here to visit the Video Marketing Group website and check out Keri's business on Facebook

  • 04/11/2018 11:25 AM | Anonymous

    Working in today’s world is rushed, fast…you don’t want to miss a beat. Don’t want to miss a meeting. Don’t want to miss any information…but when your body and physical health issues slow you down, your work (and even your social life) can become compromised.

    At our upcoming May 2018 BCPWN First Friday Luncheon, we’ll be joined by Jennifer Collard, a local Physical Therapist, who specializes Women’s Pelvic and Abdominal  Health at Total Health Associates in Waldwick, NJ. Jen will speak openly and honestly about core and pelvic floor health issues, and the effects they have on the lives of women.

    She’ll explore easy ways to work your core and pelvic floor during your work day and commute, to help improve confidence, productivity, overall health and decrease stress. And also share how a variety of daily postures and activities leads to a healthy core.

    Here are Jen’s 4 Tips for setting yourself up for core and pelvic floor success: 

    1. Learn How to Properly do a Kegel: Alignment of your body can influence success. Remember to fully relax the pelvic floor after activating it. Muscles need to strengthen and lengthen…even the pelvic floor,which is comprised of a series of muscles. Lots of different cues can help a person learn to perform this muscle activation and relaxation properly. Try thinking to yourself: “squeeze and lift your bottom as if you are sitting on a cold seat”, “exhale and squeeze and lift.”

    2. Eliminate These Items from your Diet: Coffee, artificial sweeteners and carbonated drinks are among the items that can irritate the bladder and cause increased frequency to the restroom. Avoid or limit these right before an important meeting that you need to be present for the entire time or during a long commute. While on the flip side - dehydrating yourself (voluntarily drinking less or no water) is NOT the solution, either. Deydration irritates the lining of the bladder. The solution? Simple: 8 glasses of flat water each day.

    3. Be Posture Perfect: Variability in posture, position and activity level throughout the day is important for core, pelvic floor, respiratory, circulatory and especially stress management. Set these systems up for success by moving and changing position every 20 minutes or so, align your ribcage over your pelvis to normalize pressure and activate core with proper pressure, avoid contracting or gripping your buttocks or abdominals throughout the day as this put overbearing pressure onto the pelvic floor organs, respiration and circulation. Take a deep, slow cleansing breath each hour or even more often if possible.

    4. STOP “JIC’ing” (Just In Case) toileting: JIC’ing trains your bladder to “go” too frequently. Normal urination frequency during the day is between 4-6x’s/day. To defer/inhibit urge to use the restroom: Breathe slow, stay calm, distract your mind to decrease the signal to bladder, do a few Kegels (the right way). Slowly and calmly proceed to restroom if urge can not be delayed.

  • 03/28/2018 9:36 AM | Anonymous
    By Donna Gould, Founder & Chief Storyteller, Open Heart Creative

    Networking is a powerful tool for building professional relationships and strategic partnerships. Like all successful business endeavors, getting the best result takes time, effort, and a clear understanding of the possible pitfalls. 

    Here are five common networking mistakes and tips for how to avoid them:

    1 – Thinking You Know Everyone

    Cultivating relationships with people you know is vital, but making new connections can result in gaining valuable business insights in addition to generating leads. Look for opportunities to stretch beyond your current circle of colleagues. At BCPWN’s Work the Room, you can simultaneously learn from the experiences of people you’ve just met and find out if you have common services, interests, or needs.

    2 – Taking Without Giving

    Thinking only about what’s in it for you is arguably one of the biggest networking faux pas. Instead of launching onto your sales pitch right off the bat, focus on getting to know your new contact. Ask questions to discover what services or support you can provide for them. When you go the extra mile for someone else, they are far more likely to reciprocate when you ask for a favor or referral down the road.


    3 – Not Being Specific

    In order to get the most out of networking, you need to make sure people understand what you do, what makes your product or service special, and why they should refer you. The more specific you are, the easier it will be for new contacts to ask questions and determine how they can help.

    4 – Limiting the Playing Field

    If you limit your networking to professional groups or industry events, you may be short changing yourself. Be open to the possibility of making a business connection any time you step out the door. Strike up a conversation with someone while waiting in line or in the elevator, and you may be surprised to find they know the perfect vendor or job candidate.

    5 – Forgetting to Say Thank You

    We all know follow-up is essential to effective networking. But it’s easy to overlook the importance of showing gratitude to new contacts for sharing their time and resources, regardless of whether or not you came away with a referral. Sending a simple thank you note lets others know you appreciate them and their ideas, and lays the groundwork for building meaningful business relationships that provide genuine value.


  • 03/28/2018 9:33 AM | Anonymous
    by Beth Donalds: The Business Doctor

    Despite repeated warnings from the IRS, taxpayers continue to fall victim to this scam: Criminals claiming to be IRS officials call and demand payment of a bogus tax bill, conning victims into providing personal information and sending cash.

    To date, taxpayers have collectively paid over $23 million to scammers. With tax season in full swing, here is what you need to know to avoid becoming a victim:

    Callers use scare tactics to intimidate and bully a victim into paying. They may threaten to arrest, deport or revoke the license of their victim.

    Scammers alter caller ID to make it look like the IRS or another agency is calling.

    Cons make it look official, often providing an actual IRS address where the victim is instructed to mail a payment receipt. Others use fake IRS documents or official IRS letterhead in emails or regular mail.

    The IRS will not call you to demand immediate payment. If you owe taxes, the IRS will first send you a bill in the mail. They will never demand that you pay your taxes a certain way or ask for your credit or debit card numbers over the phone.

    Don’t be fooled! To report a scam call, contact the U.S.Treasury Inspector General for Tax Administration (TIGTA) using the IRSImpersonation Scam Reporting webpage or call 800-366-4484.

  • 03/21/2018 9:06 AM | Anonymous

    As many of you know, one way we learn about what inspires our members and helps drive their career success is our monthly Member Spotlight email.This month we're adding the feature to our blog!

    We're excited to hear from Kirsten Bunch, Founder of The Changemaker Mentorship, who helps women start nonprofits, foundations, socially focused businesses and other "changemaking" initiatives. She's also writing a book!

    What is your networking philosophy or best tip to share with the group?

    Get out and meet new people, even when you don't feel like it. Don't ever cancel a networking opportunity or just not show up, unless you have a really good reason. Listen without judgement and ask questions. Be interested instead of interesting.

    What is some of the best career advice you've been given?

    If your job or career doesn't feel right, change it. If your heart is pulling you in another direction, don't let fear keep you from exploring it.

    What are the words you work by (or what is your motto when it comes to the way you approach your career)?

    I'm in the business of making our communities healthy, safer and more just. I know I am on the right career path when my clients want to create a better world as much, if not more, than I do.

    What are your hobbies and interests outside of your job?

    I play roller derby in order to give my brain a break from work. It takes a lot of focus and is completely exhausting!

    Where do you find the most inspiration?

    In my clients. They come to me with ideas to change their communities and I am floored every day by what they are able to accomplish.

    Do you have a favorite software system or app that helps you in your business that you would like to share with the group?

    I love Canva because I can create good looking marketing material without spending tons of money. Also, Calendly makes it easy for my clients to book time with me.

    Click here to learn more about Kirsten and The Changemaker Mentorship. Follow Kirsten's Facebook Group to find out how you can be part of her upcoming book launch; inspiring successful women to give back to their communities in a powerful way.

    Members in good standing who also wish to be profiled can take this short survey. 


    Mary E. Adams
    Executive Director, BCPWN

  • 03/14/2018 1:22 PM | Anonymous

    by Jill Eras, MS, MFT

    We all dream – whether or not we remember, this phenomenon is one we all share. Have you ever wondered why? Dreams have a profound and sacred purpose in our lives, indeed, they are gifts given to us night after night because they are our teachers and because we are loved. Each dream is designed by your own psyche (soul) to teach you about you in your own language. Our bodies connect to our souls through the feelings and experience of dreams – we learn how to decipher our own unique “road map” by thoroughly and consciously relating to our dreams. When we value the possibility to grow through engaging our dreams, the process begins almost immediately.

    Here are some tips to jumpstart your dream life:

    1. Keep a clean and orderly sleep space.
    2. Have a bedtime routine that includes a predictable bedtime, soothing sleep aides such as aromatherapy or music, and screen-free downtime.
    3. Limit caffeine and alcohol.
    4. Keep a journal or voice recorder handy so that you can quickly scribble the memory of dreams as you awake each day.
    5. Most importantly: set your intention to remember your dreams.

    Looking forward to the opportunity to hear about some of your dreams when we meet on April 6th! This is my invitation to step into the world of your dreams; what you will learn about you will enthrall. - Jill

  • 02/28/2018 3:55 PM | Anonymous

    The recent tragedy at Marjory Stoneman Douglas High School took on special significance for the people in Bergen County. Alyssa Alhadeff, one of the 17 victims, and her family used to live in Woodcliff Lake. And many of us know other students and families from Parkland, Florida.  

    Over the weekend, my colleague’s niece, Ruby, was on a TV news segment, along with her classmate. Both girls attend MSD and retold their experiences. Both girls are also using their creativity and their connections to raise money and help the community rebuild. I am inspired by all the powerful voices of change, coming from the students and faculty at MSD.

    Ruby and her sister Peri, another Parkland student, are also performers at Broadway Bound, a woman owned business in Coral Springs. For those of us who happen to be in South Florida on March 9th, or wish to contribute, Broadway Bound is performing a tribute concert to the students and staff of MSD.

    And here in Bergen County, Alyssa’s family and friends will be celebrating her life and “all the children of our community” at Superdome Sports on March 18th, with an evening of sports, activities, music and dance.

    Through our connections, our creativity, our voices and our contributions, together we can all be #MSDSTRONG.

  • 02/28/2018 3:46 PM | Anonymous
    The idea of negotiating can be intimidating. As consumers, we have been trained to pay the price marked on goods or services without question. If we feel the price is too high, we abandon the sale and look for cheaper options. But we have the option of asking for a lower price…so why don’t we? Because it makes us uncomfortable ... Because we are embarrassed ... Because we don’t want anyone to think we can’t afford it!

    Get over it! Step outside your comfort zone...ask
    for a discount! Follow the “Rule of the 4 B’s”:

    Be Brave: Ask the question “Is that the best you can do? It’s a simple question to ask, and politely posing it to the right person is absolutely free. Put the ball in their court and see what they’ll do in the interest of winning your business.

    Be polite: It’s hard to resist a pleasant person with a positive disposition. Being kind and courteous  can net you discounts anywhere you wish to flash your pearly whites. Many times you can make someone’s day just by being nice to them – once you win them over, you’ll be surprised just how far they’ll go to help you out.

    Be Powerful: You have the money and they are selling a product. Before you interact with the sales person, settle on the maximum price you are willing to pay for your item and never exceed that price. Take control of the buying process.

    Be Green: Merchant credit card transaction fees can range from 2% to 5%. Offering to pay for your purchase in cash could easily save you money if  the vendor is able to slash these built-in fees from a cash-only sale. Hint: Ask to see the Manager.  The Manager knows the merchandise markup, and can discount instantly.

    The 1st time is the hardest...then you will never pay full price again!

  • 01/31/2018 3:53 PM | Mary Adams (Administrator)

    Do you ever feel like sometimes you have too much of yourself? I don't mean "me time", because goodness knows we don't have enough of that. I mean, all you hear is your own voice and the same ideas and methods for accomplishing your goals. 

    Even with a staff and others around me, it can be isolating and I remain in a rut. A close friend of mine who is a financial planner for a big firm approaches her business in a very entrepreneurial way. 

    Over the years she has said to me, why don't you get out from behind your desk? Go to lunch with someone in your network. Troll LinkedIn and reconnect with colleagues or create a new connection. Because I don't have time. Why don't you go to the gym at lunch time? I used to, but I am so overwhelmed right now. 

    I am more than a quarter through Arianna Huffington's book Thrive and she really gives it to me straight. You can't afford to ignore your body or to settle for status quo. She drills into being mindful - and not in a way that requires you to sit cross legged near a brook for 3 days. It becomes a part of everyday function. She likens these practices to recovery for athletes Huffington touches on the teachings of Carl Jung and archetypal dreamwork, which our BCPWN First Friday Luncheon speaker Jill Eras will delve into on March 2nd. Our connection to ourselves and to our network of colleagues, friends and family is essential. 

    For me, it is useful, critical even, to hear the advice and practices of others. What resonates with you? Share it with our community of women.

  • 12/21/2017 11:46 AM | Lisa Pisano (Administrator)

    With the New Year comes a clean slate and a time to contemplate.

    In the quiet of these early winter months, I like to carve out some time to reflect on how things went with my business for the year behind, and how I see things evolving, diverging or expanding in the year ahead.  I also try to take a good hard look at HOW I spent my time during the year – how much time was devoted to my business, my blog, my home, my volunteer commitments, my family and friends…and myself.

    Do things seem off balance? Or just right?

    Where is there room for improvement?

    What brings me most joy?

    Where and how can I do my best work for my clients and my community?

    These are questions I will let marinate internally over the next few weeks so that by late January, I can make better decisions about how to allocate my time for the year ahead.

    As a result, perhaps I’ll explore a new layer to my business. Reconnect with old friends and acquaintances I haven’t seen in years.  Reignite my blog with a fresh look and more regular, updated content.

    There was a time when the doldrums of winter would make me sullen but these days, I’ve learned to embrace the quiet and stillness of the season to further invigorate my plans for the rest of the year ahead.

    How do you feel about the early winter months? And how do you use them to plan for your year ahead?

    Wishing you an inspiring Winter!


    Lisa Pisano is the President of Groupe a la Mode, LLC, a boutique Public Relations and Social Marketing firm based in Bergen County. She blogs at Reach her at

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